The #BrokersCare Campaign is an annual initiative of the Insurance Brokers Association of Saskatchewan (IBAS), administered with the sole purpose of empowering the roughly 250 communities across the province in which our members live and work.

Through the generous contributions of our member brokerages and industry partners, the campaign raises funds and awareness for one designated cause each year. Past benefactors include STARS air ambulance in 2020 ($52,500) and 18 different Saskatchewan-based organizations advancing grassroots mental health projects throughout 2021 ($77,353).

2022 Campaign

The 2022 #BrokersCare Campaign will focus entirely on supporting the wellness of our province’s most precious and vulnerable population: children. Throughout the year, we will be carefully selecting and investing 100% of all generated funds in causes that align with at least one of four priority areas:

  • Responding to the youth mental health crisis;
  • Enhancing equitable access to children’s learning and development opportunities;
  • Providing comfort, care, and hope to sick kids; and
  • Eliminating food insecurity for at-risk youth.

T-Shirt Campaign

IBAS is excited to be partnering once again with Saskatchewan-based apparel company Prairie Proud to create specially-designed t-shirts in support of the 2022 #BrokersCare Campaign for Kids. Our goal is to raise $22,000 in t-shirt funds between now and the end of the year. The cost is $34.99 (plus tax) per shirt and includes shipping anywhere in Canada. Thanks to our campaign partner, Wawanesa Insurance, 100% of the sale price from each shirt goes directly to the campaign.

Order Shirts

2022 Funding Recipients

To date, a total of $32,140 in funding has been committed to the following nine organizations:

SCEP Centre: Funded a 38-week music therapy program for children aged 2 – 5 who have severe communication and behavioural issues. Many of the enrolled children have been diagnosed with fetal alcohol syndrome, ADHD, or autism spectrum disorder, while others present challenges related to environmental factors such as poverty, domestic violence, and intergenerational trauma.

Sask Girls United: Funding will be used to expand leadership and mental wellness programming into rural and remote Saskatchewan communities. In 2021, this innovative, all-volunteer organization provided skills development opportunities, resources, and mentorship to more than 500 youth — half of which were from communities with fewer than 10,000 residents.

Saskatchewan Roughriders Foundation: In commemoration of IBAS's seven decades in operation, this funding is being used to send two disadvantaged youth to seven different Rider home games this season.

Jim Pattison Children's Hospital Foundation: 86% of this donation was split between the hospital's Pediatric Oncology Unit and Pediatric Intensive Care Unit, while 14% was directed to the Mending Little Hearts Fund, to enable youth aged 7 – 17 living with cardiac conditions in Saskatchewan to attend CHAMPS Camp.

Journey to Hope: Sponsored the second-annual Ruck It Up event in June, helping to raise $10,000 to support suicide prevention initiatives in Moose Jaw and surrounding area.

Saskatoon Industry Education Council: Funding will be used to deliver SIEC's Mind Over Matters mental health program, which is expected to reach approximately 25,000 students in all 12 grades — both within the Saskatoon region and throughout the province.

Give Kids a Chance Charity: $25 on behalf of each IBAS member brokerage was put towards a trio of initiatives (Dream Brokers, KidSport, and the Northern Community & School Recreation Coordinator Program) designed to overcome barriers to participating in sport, recreation, and cultural activities, such as access to facilities, transportation, and lack of nutrition.

Heart & Stroke: This contribution will be used to fund the organization's Raising Healthy Kids priority, which includes outreach into First Nations and remote communities, as well as to advance life-saving research around congenital heart disease in children.

CHEP Good Food: Provided Fresh Food for Kids Program funding to purchase fresh fruit, vegetables, and milk for at-need elementary school students in Saskatoon.

Funding Eligibility

The 2022 #BrokersCare campaign all about responding to community need. Therefore, our funding criteria is deliberately designed to be as flexible as possible, while ensuring maximum impact and remaining responsible stewards of our members’ and partners’ contributions.

Recipients of #BrokersCare funding may include not-for-profit organizations, registered charities, schools, or other community-based initiatives and partnerships. To be considered, send an e-mail to community@ibas.ca (with #BrokersCare Application as the subject line) outlining the following:

  • The type of organization or entity applying for funding;
  • Your role as the contact on behalf of the applicant;
  • The amount of the funding requested;
  • Specific details on when, where, and how the funding will be used;
  • How the funding request aligns to at least one of the four designated priority focus areas (be sure to include as many as you feel you touch upon);
  • The expected impact or outcome; and
  • Any other relevant background or information.

Due to the significant volume of funding requests received, we may only be able to respond to those under active consideration. Please note that funding requests may range up to $7,000; however, those under $2,500 will be prioritized for review.

Funding will be distributed as money is raised throughout the campaign. Requests may be made between April 1 – November 30, 2022.


For more information, please contact IBAS Manager of Community Engagement, Kyle Halvorson, at kyle.halvorson@ibas.ca.

A special thank you to our returning campaign title partner for 2022, Wawanesa Insurance, as well as to the IBAS Emerging Brokers Council, which serves as the campaign organizing committee.