The Broker Identity Program (BIP) — with its well-known BIPPER logo — is central to advancing recognition for the insurance broker profession and enhancing the reputation of brokers across Saskatchewan and beyond.
After more than 25 years, the Insurance Brokers Association of Canada (IBAC) board of directors voted at its May meeting to modernize this important symbol for today’s changing landscape. While you will certainly recognize the new logo and the familiar magenta colour scheme, you will also see that it has been simplified to resonate better with consumers in the digital environment.
The updated BIPPER is dynamic, confident, and contemporary — just like the 1,600-plus licensed brokers IBAS represents province-wide. We look forward to joining IBAC as it unveils the new logo this fall as part of an exciting national online and television campaign.
In the meantime, if you are planning an office renovation, or are simply printing promotional materials, we suggest you wait until the new BIPPER is ready to launch. IBAC is currently in the process of developing a full suite of marketing tools that will be made available to you on the BIPPER Toolbox beginning in October.