Insurance Brokers' Association of Saskatchewan
In conjunction with the launch of the new national BIPPER logo on September 4, IBAS has updated its own corporate branding collateral. This includes the launch of a new IBAS logo (below) and the removal of the apostrophe from our name (becoming the last insurance brokers association in Canada to do so). A new website will also be coming in 2019. Please direct any questions to IBAS CEO Derek Lothian at derek.lothian@ibas.ca.
On September 4, the Insurance Brokers Association of Canada (IBAC) introduced its new Broker Identity Program (BIP) branding — along with the new BIPPER logo — and national advertising campaign.
The BIPPER was created in 1988 as part of a national effort to promote the role of the insurance broker as a qualified professional who works for the insurance consumer, providing unbiased advice, choice, and customer service. Since then, the magenta BIPPER has garnered strong brand awareness and has become a widely-recognized symbol that consumers associate with trust, security, and integrity.
“After 30 years of success, we are refreshing the logo to be more contemporary,” says IBAC CEO Peter Braid. “We are not tampering with our hard-earned brand equity — it’s an evolution, not a re-creation. The new logo will be easily recognizable and familiar, with the same classic colour, and the public will see both designs coexisting as brokers transition to the updated version.”
At the same time, small adjustments create a bold, modern feel. The new logo conveys strength and stability. It is confident and dynamic, like the 38,000 brokers that it represents.
“Our logo refresh is an opportunity to reinvigorate our brand, boost recognition, and encourage consumers to take another look,” adds Braid. “What hasn’t changed is the message it conveys, that insurance brokers are part of an association of professionals who put consumers’ interests first.”
The new logo is being launched along with IBAC’s new creative platform, ‘Before the Quote,’ which reminds consumers about the importance of getting the right insurance advice to ensure the right coverage.
Learn more at www.ibac.ca.
We need your input!
The last year at the Insurance Brokers’ Association of Saskatchewan (IBAS) has been all about change. And while much of it has been positive, we recognize there is a lot of important work yet to do.
Part of that process is better understanding the challenges you are facing and how IBAS can add value, which is why we have launched the 2018 IBAS Broker Issues Survey.
If you are a licensed broker or brokerage principal in the Province of Saskatchewan, please take 15-20 minutes to complete the following questionnaire no later than Friday, September 29: Click here to start.
This is not a short survey, but it will be the only comprehensive one we ask you to do this year. Your voice is paramount to the development of policy positions, educational programs, and member services that truly reflect your needs.
Please note that your responses will remain strictly anonymous. The results, meanwhile, will be first shared in a summary presentation at our upcoming AGM during the IBAS Convention in October.
Thank you in advance for your ongoing support. If you have questions, please don’t hesitate to contact me directly at (306) 380-3765 or by e-mail at derek.lothian@ibas.ca.
Sincerely,
Derek Lothian
Chief Executive Officer
Insurance Brokers’ Association of Saskatchewan
Voting is now open for election to the Saskatchewan Young Brokers Network (YBN) Executive Committee. This year, there are seven candidates who have allowed their names to stand for up to three vacant positions — each for a term of two years. Their names and biographies can be found here.
If you are a YBN member in good standing, you are eligible to vote for up to three of these candidates. The deadline for voting is 5 p.m. on Friday, August 10, 2018.
Click here for full voting instructions and to submit your vote.
If you experience technical difficulties, or if you have questions, please contact IBAS CEO Derek Lothian at derek.lothian@ibas.ca or (306) 380-3765. For more information about the YBN and its governance model, visit their webpage or refer to the YBN Terms of Reference.
Thank you to the 130-plus golfers and sponsors who came out for the 2018 IBAS Golf Tournament, which was held June 19 at the Willows Golf and Country Club in Saskatoon. This year’s trophy — presented by Midwest Claims Services — went to the team of Les Fedorak, Gail Fedorak, Zac Fedorak, and Wilf Penner. $1,670 was raised for the Saskatchewan branch of the MS Society of Canada.
The Broker Identity Program (BIP) — with its well-known BIPPER logo — is central to advancing recognition for the insurance broker profession and enhancing the reputation of brokers across Saskatchewan and beyond.
After more than 25 years, the Insurance Brokers Association of Canada (IBAC) board of directors voted at its May meeting to modernize this important symbol for today’s changing landscape. While you will certainly recognize the new logo and the familiar magenta colour scheme, you will also see that it has been simplified to resonate better with consumers in the digital environment.
The updated BIPPER is dynamic, confident, and contemporary — just like the 1,600-plus licensed brokers IBAS represents province-wide. We look forward to joining IBAC as it unveils the new logo this fall as part of an exciting national online and television campaign.
In the meantime, if you are planning an office renovation, or are simply printing promotional materials, we suggest you wait until the new BIPPER is ready to launch. IBAC is currently in the process of developing a full suite of marketing tools that will be made available to you on the BIPPER Toolbox beginning in October.
Representatives from both IBAS and the Saskatchewan Young Brokers Network (YBN) were in Ottawa on Tuesday, May 29, for the annual Insurance Brokers Association of Canada (IBAC) Parliament Hill Day. In total, the national delegation met with more than 120 members of parliament, senators, and senior bureaucrats. The Saskatchewan contingent — which consisted of Derek Lothian (IBAS CEO), Sheldon Wasylenko (IBAS and IBAC board director), Tracy Rogoza (IBAS board director and IBAC board observer), Alyssa Taksas (YBN President), and Jaycee Turtle (YBN Past President) — participated in close to a dozen meetings, including with Hon. Ralph Goodale and Andrew Scheer, leader of the official opposition. Topics of discussion included the statutory review of the Bank Act, overland flooding and wildfires, as well as cannabis legalization.
A capacity crowd of more than 100 insurance brokers, insurer representatives, policymakers, and industry stakeholders converged on Regina May 15 for the 2018 IBAS Industry Dinner, presented by MNP. Former Premier of Manitoba and Canada’s 23rd Ambassador to the United States, Gary Doer, delivered the keynote address, focusing on the state of cross-border trade. Premier Scott Moe, meanwhile, brought greetings on behalf of the Government of Saskatchewan and his several cabinet colleagues in attendance.
Registration is now open for the 2018 IBAS Golf Tournament, Tuesday, June 19, at the Willows Golf & Country Club in Saskatoon. Click here to learn more or to reserve your spot.
At its March meeting, the IBAS board of directors approved the creation of a special Extended Auto Advisory Committee to inform and guide the association’s services and advocacy activities related to the future of extended auto insurance in Saskatchewan.
Specifically, the committee will be tasked with providing recommendations on policy positions directly related to:
The committee will also be asked to help steer the direction of other IBAS initiatives to support the advancement of the association’s policy positions, including but not limited to:
We are still looking for 3-5 additional brokers to volunteer to join this important committee. At least two individuals must be from outside Regina and Saskatchewan. For more information, or to express interest, please contact IBAS CEO Derek Lothian at derek.lothian@ibas.ca.
